Mathilde Vottero

Junior Brand Manager @Groupe SEB

Écully, FR

1-year Apprenticeship as Brand Manager Junior | Tefal & Moulinex- Developing the Brand Book for Tefal’s new identity, based on consumer research and competitive analysis- Leading the international rollout of Tefal’s new identity (Europe, Asia, USA, Africa), onboarding local teams to ensure consistent application of the brand across all touchpoints ( D2C, POS, packaging, product design, advertising campaigns.)- Coordinating with communication/design agencies (Publicis, Carré Noir) and internal teams (marketing, markets) to ensure brand consistency across all touchpoints- Focusing on brand positioning analysis through consumer insights and audits (Kantar, etc.)- Creating and producing impactful brand content to enhance brand visibility and consistency- Developing brand management tools to optimize brand performance.

Mascareignes High School

Baccalaureate

EDHEC Business School

Bachelor of Business Administration-BBA

NEOMA Business School

Master of Science - MS, Marketing

Pace University - Lubin School of Business

GMC, Business