Mathilde Redien

Project Manager E-merchandising & Influence Marketing @Compressport

Annecy, FR

I work daily to enhance the website and the Compressport brand image by developing innovative ways to present our products through the website, the Compressport community and activations. Working with a 360° vision and spectrum to enhance greater experiences. I ensure optimal product presentation through high-quality imagery and online guides to create an in-store experience online. This involves- Imagine new ways of introducing products technologies and benefits through guides- Studio collection shoot direction- Creation of mood boards and briefs for graphic designersTo better understand our international customers, I actively participate in major events such as the Paris Marathon and UTMB, providing sales and advisory services.I conduct regular benchmarks, particularly in the outdoor industry, to stay ahead of market trends. I\'m always on the lookout for unique projects that highlight our products, such as exclusive sponsorships like \"The Speed Project\" and promoting our athletes during key races.Passionate about our products, I actively participate in their development through focus groups and product testing during the creation phase. This hands-on approach allows me to deeply understand our range and collaborate closely with all departments, ensuring a more authentic and effective product presentation.

IUT de Sceaux

DUT techniques de commercialisation, business and administration

Savonia University of Applied Sciences

Bachelor's degree, business and administration

IAE annecy

Master's degree, Management parcours Marketing