Mathilde Pilard
Head of Growth @Le Fourgon
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WORK HISTORY
Head of Growth @Le Fourgon
Lille, FR
Responsible for: Driving growth across existing and newly launched warehouses. Leading paid media strategy for both mobile app and e-commerce platforms. Shaping brand positioning, messaging, and visual identity to support growth and awareness. Orchestrating PRM strategy across multiple channels (push, email, on-site, whatapps etc.). Building and scaling our in-house content studio to support advertising campaigns across channels. Managing a team of 3 people.Le Fourgon is a home delivery service for reusable, deposit-based products, created to cut waste at the source and make “zero waste” very easy.We believe plastic waste is out of control. But what if we helped families consume differently? Less waste, more local. That’s why we are building the supermarket of the future, the one that will feel obvious in 10 years.
EDUCATION
IUT C
Two-year degree in Marketing & Sales techniques DUT (equivalent of HNC)
Stanford University
Innovation & Entrepreneurship Program - SCPD
The University of Wolverhampton
Erasmus - Bachelor UK
SKEMA Business School
Master’s degree
SKILLS
ABOUT MATHILDE PILARD
Lifelong learner, positive thinker with a strong entrepreneurial mindset. I thrive in fast-paced environments where data meets creativity, and where scaling ideas is the name of the game. 15+ years driving growth across digital advertising, performance marketing, mobile apps, gaming, and e-commerce.\"If you’re offered a seat on a rocket ship, don’t ask what seat. Just get on!\"- Sheryl Sandberg. That mindset has fueled my journey — from startup playgrounds to leading digital teams. Beyond work, proud mom of 2, and someone who never says no to a good game of padel or tennis.
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