Mathilde Peytavin
Head of Digital Acquisition & Media Strategic Projects @Accor
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WORK HISTORY
Head of Digital Acquisition & Media Strategic Projects @Accor
In charge of transversal projects of the Ecommerce & Media team: tracking, measurement, & cookieless challenges, with the support of 2 consultants. TRANSVERSALITY create cross-team guidelines for web tracking, develop the trainings & tools necessary to empower our local & central teams in creating their tracking, build team legitimacy in managing cross-levers projects, animate the measurement & tracking community, develop Accor strategy around cookieless challenges and products in collaboration with the Media, Digital Acquisition, Data & Analytics teams TEAM MANAGEMENT manage a team of 2 consultants, one specialized in Project management and one Tracking expert, develop their complementarity on common projects Skills: managing a team with strong expertise, building cohesion around new challenges The team gained its legitimacy on tracking subjects, unsiloed approach on cookieless subjects
EDUCATION
IÉSEG School of Management
Master of Science (M.Sc.), Marketing
University of Ljubljana
Marketing
SKILLS
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