Mathilde Lusinchi

WORK HISTORY

EDUCATION

SKILLS

ABOUT MATHILDE LUSINCHI

Product & Merchandising Collection Strategist with a hybrid profile – creative & business-oriented.Over 15 years of experience in product strategy, collection development, and the repositioning of brands on a global scale. I help brands gain clarity, desirability, and consistency by aligning vision, storytelling, offer strategy, and product execution — creating lasting value, enhancing cultural impact, and structuring sustainable growth. A specialist in aligning brand vision, offer strategy, and market performance, I build collections that are coherent, desirable, and commercially successful. Proven track record on high-impact strategic projects:→ Lacoste – Co-development of Lacoste LIVE, a streetwear mini-brand• Positioning, storytelling, brand & product DNA, development from brief to launch• Contributed to brand rejuvenation and increased desirability→ Timberland – Global repositioning of the Apparel offer through the Energy line• Co-created the Energy line: Streetwear Capsule / Premium Capsule / Collaborations (Aime Leon Dore, Beeline, Christopher Raeburn, Veneda Carter, Clot, ACW, 50th Anniversary)• Focused on elevation, desirability, and valorization of workwear heritage with cultural relevance🧵 Core expertise- Product strategy, market analysis & range planning- KPI monitoring, pricing, benchmarking, offer simplification- Product development (briefs, development follow-up, storytelling, go-to-market)- Management of capsule collections and core lines, both regional & global assortments- Commercial tools: showrooms, line sheets, sell-in presentations, catalogues- Close collaboration with design, development, sales & marketing teams International vision & market adaptation- Direct collaboration with EMEA, APAC, and NORA regions — strong understanding of commercial and cultural dynamics- Ability to integrate local needs into a cohesive global offer.🤝 Cross-functional leadership & people management- Experienced in coordinating complex collection projects in cross-functional environments- Manages product teams with a structured yet caring leadership approach.