Mathilde Laconi
Strategy, Marketing & Content Manager @The Bon Collectif
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WORK HISTORY
Strategy, Marketing & Content Manager @The Bon Collectif
Ville de Paris, FR
Lead the agency’s Strategy, Brand content & Insights function across lifestyle, sports accounts, including HAIER, ASICS, INGKA. Strategy & MarketingHead the Strategy & Marketing team (2 people).· Build sharp strategic recommendations across brand content, influence and social.· Pilot relationships with creative, media and PR agencies to ensure aligned, high-quality execution.· Shape the agency’s marketing roadmap (commercial offers, market events, positioning).· Drive national / international development (Outside Media, NSS Magazine, Les Others.) Insights & Research· Oversee all quantitative & qualitative studies (briefing, institute and partner coordination, delivery).· Provide cultural and social trend intelligence to fuel strategy, content and creative direction.· Lead campaign effectiveness measurement and extract strategic learnings.
EDUCATION
Sciences Po Grenoble - UGA
Master 2 - PROGIS Etudes d'opinion, marketing, médias , Etudes d'opinion, marketing, médias
Sciences Po Grenoble - UGA
Bachelor d'études politiques de Grenoble
Lycée Champollion - Grenoble
Classe Préparatoire aux Grandes Ecoles, Hypokhâgne A/L
SKILLS
ABOUT MATHILDE LACONI
Marketing, Brand Content & Insights Manager
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