Mathilde Labonté
Content Manager @Decathlon
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WORK HISTORY
Content Manager @Decathlon
Lille, FR
In this role, I lead the central content team for one of the world\'s largest sports retailers, shaping the brand\'s voice across international markets.Key Achievements & Responsibilities:• Led and developed a team of 5 content specialists, fostering their professional growth and improving team performance through strategic guidance and well-being initiatives.• Defined and executed the brand\'s global editorial strategy, ensuring all content maximizes business results and SEO performance across digital touchpoints• Support the international content deployment framework, creating scalable processes and guidelines that enabled 5+ key markets to localize content effectively while maintaining global brand consistency.• Drove strategic alignment between content, marketing, and product teams to create synchronized multi-channel campaigns and a seamless customer experience.
EDUCATION
ISEG
Master 2 (M2), Marketing
Thiga Academy
Product Marketing
HYPOKHÂGNE lycée Mariette
Licence 1 de Geographie, Lettres
ABOUT MATHILDE LABONTÉ
With 8 years of experience in building and leading content strategies in different companies, I specialize in transforming content into a key business asset, thanks to effective processes and technology. I thrive on leading teams through change, fostering a culture of collaboration, continuous improvement and innovation.
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