Mathilde Herrmann
Global Senior Manager Programmatic Advertising @Coty
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WORK HISTORY
Global Senior Manager Programmatic Advertising @Coty
Paris, FR
Lead programmatic excellence at Coty to accelerate the group digital transformation- Provide Global Guidelines to enable a 30% efficiency gain by 2026- Organize training & Workshops to upskill Coty media- Lead the Google Marketing Plaform Strategy to foster adoption and accelerate growth- Create a Test & Learn mindset & framework on programmatic (display, video, audio)- Partnership Management with Amazon & Google: leading the relationship with the partner, ensure JBP delivery & negociation for the upcoming year, be the facilitator between Coty Markets & partners to increase efficiency & foster innovation.
EDUCATION
Lycée Carnot
2 Years of Specialist Training Followed by a Competitive Entrance Examination for Business Schools
Lycée Henri IV
Baccalauréat, equivalent to ‘A’ levels/High School Diploma
Audencia Business School
Master in Digital Marketing
Korea University
Master
ABOUT MATHILDE HERRMANN
Account Executive, Business Development
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