Mathilde C.
Marketing Manager @TechnicoFlor Parfums
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WORK HISTORY
Marketing Manager @TechnicoFlor Parfums
Levallois-Perret, FR
Cross-category (fine fragrances, personal care, air care)- Development of proactive studies and market surveys for specific segments (toiletries, personal care, fine fragrances)- analysis of market dynamics, global trends, and olfactive vision- Development of olfactive marketing concepts that resonate with current market trends and evolution- Development of customized client presentations, distinctive and impactful, integrating innovative olfactory marketing concepts and captivating storytelling- Analysis of new product launches and market trends to identify new opportunities- Development of new and innovative marketing tools.
EDUCATION
Lycée Fragonard
Baccalauréat Scientifique, Géologie / sciences de la Terre, général
Lycée Elisa Lemonnier
BTS, Esthétique cosmétique
IUT Picardie Jules Verne
DUT, Techniques de commercialisation
EIML Paris
Master 2 (M2), Marketing international du luxe
EIML Paris
Bachelor, Marketing du luxe
ABOUT MATHILDE C.
Fragrance Marketing Manager
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