Mathieu Lalain

Marketing & Innovation Director Dach @Diageo

Hamburg, DE
MOBILE NUMBERS
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WORK HISTORY

Oct 2025 — Present

Marketing & Innovation Director Dach @Diageo

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Hamburg, DE

EDUCATION

2018 — 2019

Digital Marketing Institute

Postgraduate Diploma, Digital Marketing Strategy

2006 — 2007

Aix-Marseille Graduate School of Management - IAE

Master's degree - Marketing & Brand

2002 — 2006

Aix-Marseille University

Master's degree, International Business

SKILLS

Marketing ManagementPricing StrategySocial Media MarketingTrade MarketingConsumer BehaviorMarketingBusiness StrategyFast-Moving Consumer Goods (Fmcg)ManagementBrand ManagementMarketing StrategyMarketing AnalyticsStrategic PlanningShopper MarketingDigital MediaStrategic ThinkingConsumer InsightP&L ManagementCoaching

ABOUT MATHIEU LALAIN

Self-starter, decisive and passionate Senior Leader with 17 years of Customer and Brand Marketing experience at British American Tobacco and Diageo at local, regional and global level. I strive in transformational roles aiming to unlock growth through powerful insights and data-driven decision making, with a distinctive entrepreneurial mindset. I have a strong track record in creating sustainable brand growth in highly competitive environments and building high performing teams across Europe and Africa.

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Mathieu Lalain — Marketing & Innovation Director Dach at Diageo in Hamburg, DE | Unifers