Mathias Freifeld
Associate Director, Content Marketing
- Role
- Associate Director, Content Marketing at Condé Nast
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Mathias Freifeld
Skilled at achieve business goals applying a carrier with more than 10 years of experience working cross functionally with various business partners, and influencing senior leadership. My ability to drive growth is rooted in my marketing expertise coupled with my consumer centric approach, and my track record of delivering marketing strategies that drive engagement, adoption, and growth.
Experience
Associate Director, Content Marketing
Apr 2024 — Present
Reporting, and execution across all channels, both paid and O&O, including but not limited to paid and organic social, influencer, email, and site, as well as partnership management across brands, talent, agencies.*Performance Analysis and Attribution: Develop and share monthly, quarterly, and yearly performance reports for executive alignment*Content Planning and Distribution: Lead the development and implementation of digital content and messaging strategies across platforms based on consumer insights, target personas, seasonal themes, and tentpole moments to drive revenue and subscription growth while strengthening our brand presence*Content Performance Optimization: Manage and unify content across diverse marketing channels (web, social, search, email) while exploring new opportunities for expansion.*Operations, Editorial, Brand Partnerships, CRM, Customer Service and Commercial to build overall awareness of our product offerings, with the goal of subscriber acquisition and incremental commerce revenu.*Partner with Acquisition teams and external agencies to implement new testing methods with a focus on performance-driven content that converts across different channel.
Education
Le Lycée Français de Los Angeles
High School Diploma, French Baccalaureate in Economics and Social Sciences
2006 — 2008
NYU Stern School of Business
Master of Business Administration - MBA, Entertainment, Media & Technology, Entrepreneurship & Innovation, Marketing
2011 — 2013
New York University
Bachelor of Business Administration - BBA, Business/Commerce, General
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