Mathi P

About Mathi P

I’m a Digital Marketing Associate with hands-on experience in Social Media Marketing, Meta Ads, Email Marketing and Google Ads.In Google ads I create and manage targeted ad campaigns, continuously optimizing them to reduce CPC and improve overall campaign performance.I also design and schedule engaging email campaigns using Brevo, with a focus on improving open rates and audience engagement through data-driven strategies. In addition, I handle Excel-based reporting, maintaining organized performance data to support marketing insights and decisions.Beyond marketing, I also support internal operations by assisting with company account work and maintaining well-organized databases. My ability to multitask and adapt across both marketing and administrative tasks helps me bring a balanced and results-driven approach to every project I handle.I’m passionate about learning new strategies, exploring data-driven marketing techniques, and making a measurable impact through digital platforms.

Experience

1. Digital Marketing Associate

   Ambizcon

   Apr 2025 — Present · Brisbane, AU

   As a Digital Marketing Associate at Ambizcon, I’ve been strengthening online presence and improving digital performance for our clients through a mix of strategy, creativity, and analytics. My role focuses on:Google Ads – planning, creating, and optimizing high-performing search, display, and video campaigns to drive quality leads and maximize ROI.Email Marketing – executing targeted email campaigns using Brevo and Zoho Campaigns, including segmentation, automation, and performance tracking to boost engagement and conversions.SEO Support – working on keyword research, on-page optimization, and basic SEO strategies to improve organic reach and website visibility.Content Strategy – helping create meaningful digital content that aligns with brand goals and connects with the target audience.Social Media Knowledge – understanding platform trends, assisting with content ideas, and supporting basic social media activities.I enjoy blending creativity with data-driven insights to deliver measurable results.Strong problem-solving skills, teamwork, and a positive work culture mindset help me contribute effectively to every project I handle.

Education

• Bharathidasan University, Tiruchirappalli

  Master's degree, M.Sc Physics

• Thiruvalluvar University, Vellore

  Bachelor's degree, Physics