Mathew Matt Adkins
Marketing Leader with 8+ years of experience with proven success in driving strategic multi-channel marketing initiatives, vendor management, cross-functional collaboration, and optimizing budget.
- Role
- Marketing Manager, Engagement Projects at Sherwin-Williams
- Location
- Cleveland, OH, US
- LinkedIn followers
- 500 followers
About Mathew Matt Adkins
I love being a part of a company where I can use my skills to work in a team environment and develop a lasting career by leading and learning within all aspects of the business.
Experience
Marketing Manager, Engagement Projects
Jun 2023 — Present · Cleveland, OH, US
As the Engagement (Email, Mobile, and Social Media) Project Manager, I- Manage the execution/coordination of email/SMS/push/social media marketing campaigns to achieve brand goals and drive sales- Communicate with key team members to confirm campaign objectives, review design concepts, solicit content approvals, and meet delivery dates- Work with the campaign management team to execute audience selection based on campaign segmentation and coordinate with operations- Create, maintain, and circulate email, SMS, push, and social media deployment calendar- Leverage best practices when building email, SMS, push, and social media campaigns- Coordinate campaigns using dynamic content rules for personalization through email/SMS/push service providers- Provide input for email landing page optimization and A/B testing- Provide support as needed for high-level campaign performance reports and general inquiries- Ensure adherence to data governance and legal rules
Education
Washington State College of Ohio
Pharmacy Technician Certification, Pharmacy Technician/Assistant
2007 — 2010
Colorado State University Global
Bachelor of Science (B.S.), Marketing
2014 — 2018
Colorado State University Global
Master's degree in Project Management, Specialization in Business Intelligence
2018
Ohio Northern University
General Sciences, General Science
2008 — 2009
Lakeland Community College
Associate of Arts (A.A.), Business Administration and Management, General
2011 — 2012
Skills
- Store Management
- Merchandising
- Retail
- Inventory Control
- Inventory Management
- Visual Merchandising
- Multi-Unit
- Big Box
- New Store Development
- Customer Service
- Profit
- Planograms
- Team Building
- Microsoft Office
- Process Scheduler
- Sales
- Time Management
- Microsoft Excel
- Apple
- Ipod
- Itunes
- Bowling
- Horses
- Camera
- Adobe
- Web Design
- Human Resources
- Employee Training
- Event Planning
- Sales Management
- Blackjack
- Teamwork
- Hiring
- Social Networking
- Recruiting
- Customer Experience
- Team Leadership
- Powerpoint
- Microsoft Word
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