Mathesh G
Digital Marketing || Email Marketing & Deliverability || Affiliate Marketing || Meta Ads || Google ads || Google analytics || Lead Generation || B2B || B2C || IP and Domain management || PowerMTA || DNS || Port25 ||
- Role
- Digital Marketer at Digital Mantraaz
- Location
- Erode, IN
- LinkedIn followers
- 500 followers
About Mathesh G
Marketing Specialist | Social Media, Email, and Digital Marketing Professional Social Media Marketing:* Executed effective campaigns on Facebook and Meta platforms, leveraging ad strategies to boost sales and enhance brand awareness.* Designed compelling posters and creatives using Canva, maintaining brand consistency and engaging audiences.* Led WhatsApp marketing initiatives to connect directly with customers and drive conversions. Email Marketing:* Created and managed targeted email campaigns, ensuring high deliverability and lead generation.* Monitored and analyzed campaign performance metrics, implementing A/B testing for optimization.* Proficient in DNS configurations (NS, MX, A records, TXT records) and email authentication protocols like DKIM, DMARC, and SPF. Expert in IP/domain warming, maintaining email delivery efficiency while complying with CAN-SPAM rules. Utilized tools like Mailchimp, Hubspot, and Active Campaign and various tools for automation and campaign execution. Google Ads and Google Analytics:* Strategized and managed Google Ads campaigns to drive traffic and achieve performance goals.* Analyzed performance data through Google Analytics, providing actionable insights to improve ROI and optimize campaigns. Technical Expertise:* Advanced skills in configuring PMTA/Postfix SMTP servers, API integrations, and automation tools for seamless campaign execution.* Ensured optimal inbox delivery and enhanced email security with advanced authentication setups. Performance Analysis:* Monitored email deliverability across major platforms (Yahoo, AOL, Hotmail, etc.), addressing challenges through postmaster tools.* Conducted comprehensive analysis of audience behavior using analytics tools to refine marketing strategies and improve outcomes.
Experience
Digital Marketer
May 2025 — Present · Chennai, IN
Education
Kongu Engineering College
Bachelor's degree
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