G Mather Wiswall

About G Mather Wiswall

I could tell you about my accomplishments, but everyone does that. I think it would be more valuable to describe a belief that helps define what you can expect from me:Team sports are ripe for disruption.There are many reasons I believe this, but the simplest is: the last major team sport (teams larger than 5 person teams) was invented in 1891 - Basketball.Here is a list of things that didn\'t exist at that time that are obviously relevant:RadioTVsPhones (with or without screens)InternetSocial MediaHere is another list of things that didn\'t exist that are less obvious to be relevant, but just as important if you ask me:Women being allowed to voteWomen being allowed in the OlympicsWomen team sportsOther things that didn\'t exist and are not relevant but help frame how long ago it was:ToothpasteRunning waterToilet paper (commercially available at least)DeodorantYou get the ideaTimes were extremely different (and much grosser) then. Team sports were designed for the world THEN and not NOW.See the issue? I\'m not the first person to realize this obviously. but I (along with my sister) have spent 10 years thinking about and testing a MODERN team sport.But, I also think we have a unique frame on what it MEANS to be modern. It\'s more than \"designed for social media\" which is (IMO) the most basic conclusion you could come to.In my view, sports can be 10 times more entertaining than they are now. Yes, it sounds crazy. but what if it were true? For that to be the case, you\'d need to start with a model that hasn\'t been disrupted in 100+ years. What if, all it took was breaking some deep seeded societal norms to unlock a whole new level of value that sports can provide the world? It\'s not a possibility, it is inevitable. It\'s a pattern that has been repeated many times in history. It will happen, it\'s just a matter of who and when.So, if you\'re curious about the concepts we\'ve uncovered in this 10 year experiment, let\'s connect.

Experience

1. President

   G Wis Concepts

   Feb 2012 — Present

   We create identities for companies and organizations. We help them present their entity or product accurately, and optimally for their end goals. We accomplish this visually, verbally, socially. We think sustainably.Lead strategist, creative director, and sales manager. Responsible for developing relationships with prospective and existing clients as well as strategizing design, branding, and marketing along with them to meet their goals. Actively design and develop concepts in both 2d and 3d (exhibit design and experiential marketing) as the need arises.

Education

• West Chester University of Pennsylvania

  Bachelor, Fine Arts

  1999 — 2003

Skills

• Photoshop
• Marketing Strategy
• Social Media
• Web Design
• Graphic Design
• Branding & Identity
• Corporate Identity
• Indesign
• Search Engine Optimization (SEO)
• Online Marketing
• SEO
• Layout
• Corporate Branding
• Creative Direction
• Advertising
• Direct Mail
• Banners
• Event Management
• Social Media Marketing
• Art Direction
• Integrated Marketing
• Logo Design
• Marketing Communications
• Marketing
• Illustrator
• Exhibit Design
• Email Marketing
• Brochures
• Graphics
• Trade Shows
• Brand Development
• Adobe Creative Suite
• Team Leadership