Jonathan Matheny
Digital Marketing Leader | AI-Powered Marketing Innovation | Data-Driven Growth Strategies
- Role
- Digital Strategist at Standing Partnership
- Location
- Milwaukee, WI, US
- LinkedIn followers
- 500 followers
About Jonathan Matheny
With nearly a decade of experience navigating the dynamic digital marketing landscape, I…
Experience
Digital Strategist
Jun 2023 — Present · St Louis, MO, US
As a Digital Strategist at Standing Partnership, I serve as a consultant to diverse clients, helping them develop, manage, measure, and optimize their digital marketing strategies. My role involves crafting tailored solutions that drive measurable results and foster digital growth.Key Responsibilities and Achievements:Strategic Brand Unification: Led a comprehensive website strategy for a large international organization undergoing restructuring. Developed content for key pages, successfully bringing four distinct brands under a single brand umbrella.Social Media Expert (SME) Program: Conceptualized and implemented a unique SME program for a client, empowering their employees to become active thought leaders on LinkedIn. This initiative enhanced the client\'s brand visibility and industry authority.Digital Advertising Campaigns: Managed and optimized social media and search advertising campaigns across various platforms, ensuring maximum ROI and target audience engagement.Competitive Analysis: Conducted in-depth SEO and UX audits on clients\' websites, benchmarking against competitors to identify improvement opportunities and drive performance enhancements.Analytics and Measurement Consulting: Advised clients on best practices for digital measurement and analytics, helping them make data-driven decisions and demonstrate ROI on their digital initiatives.Digital Strategy Development: Crafted comprehensive digital marketing strategies, aligning online efforts with overall business objectives to drive growth and improve market positioning.Through these initiatives, I\'ve consistently delivered value to clients by leveraging digital tools and strategies to solve complex business challenges and drive meaningful results.
Education
Colorado State University
Liberal Arts
2013 — 2015
University of Missouri-Saint Louis
Communications
2015 — 2017
The Evergreen State College
Liberal Arts
2012 — 2013
Skills
- Microsoft Office
- Social Media
- Teamwork
- Ap Style
- Research
- Creative Writing
- Newspapers
- Marketing Communications
- Blogging
- Powerpoint
- Microsoft Excel
- Final Cut Pro
- Digital Photography
- Copywriting
- Journalism
- Public Speaking
- Editing
- Storytelling
- Feature Articles
- Wordpress
- Customer Service
- Photoshop
- News Writing
- Press Releases
- Web Content
- Leadership
- Microsoft Word
- Online Journalism
- Public Relations
- Video Production
- Proofreading
- Media Relations
- Video Editing
- Publicity
- Social Networking
- Copy Editing
- Writing
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