Mathavan K

About Mathavan K

Working as a Seo Specialist, providing recommendations to improve your online visibility…

Experience

1. Senior Search Engine Optimization

   IDP Education Ltd

   Aug 2021 — Present · Chennai, IN

   Currently managing SEO strategy and performance for high-traffic education websites focused on international student markets, including US, UK, Australia, and Canada. Responsible for SEO planning, content alignment, performance analysis, and continuous improvements across web and blog assets.Key Responsibilities:Own and execute SEO strategy across web content, technical SEO, and blog optimisationConduct keyword research, competitor analysis, and on-page optimisation for priority marketsLead implementation of structured data, page performance improvements, and internal linking strategiesMonitor SEO health using GA4, Google Search Console, Screaming Frog, and AhrefsPrepare weekly and monthly SEO performance reports using Looker StudioCollaborate with content, tech, and UX teams to align SEO with business goalsAchievements and Skill Growth:Improved visibility for high-converting course and visa-related pages using AI Overview optimisation strategiesAdapted to Google’s evolving algorithms, including the latest Helpful Content and Core UpdatesDeveloped data-driven SEO experiments to adapt to SGE/AI Overview trendsBuilt internal playbooks for scalable SEO actions across international marketsIdentified and fixed crawling/indexing issues that impacted site visibility across key regions

Education

• S.K.S. Govt. Higher Secondary School, Vedaranyam

  High School, Maths biology

  2002 — 2004

Skills

• Css
• Html
• Link Building
• Site Analysis
• On-Page Optimisation
• Sem
• SEO
• Smo
• Google Webmaster Tools
• Web Analytics
• Off-Page
• Google Adwords
• Google Analytics