Mathan Kumar
Digital Marketing Professional
- Role
- Digital Marketing Campaign Specialist at Thermo Fisher Scientific
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Mathan Kumar
Digital Marketer and a freelancer skilled at planning, executing and optimizing online marketing strategies. T-shaped Digital Marketer keen addressing customer requirements to achieve business objectives. RoI based approach to projects that brings revenues Content writing and copy writing skills for ad copies and landing pages. Specialized in A/B, Multivariate, Split & server side testing, website heatmap and session recording. Excellent interpersonal, communication and organizational skills in campaign planning & execution. Strong expertise in Free tools like Google Analytics, Google search console, Tag manager, Google keyword planner, Google my business, Google trends. Strong expertise in Paid tools like SEMRush, Canva, SpyFu, Ahref, MOZ, HotJar, Ubersuggest, Answerthepublic, Freshsales CRM, Freshmarketers, Tidio chat. Competitor analysis, on-page and off-page optimization, long tail and LSI keyword-based optimization and promotions for B2B, B2C businesses. Social community promotions, advanced link building techniques, A/B testing, landing page strategy and optimization, Metadata development, GMB, Schema implementation, page speed optimization, etc. Website CMS management using Wordpress. Designing infographics, posters or social media images using Canva
Experience
Digital Marketing Campaign Specialist
Dec 2024 — Present · Bengaluru, IN
Education
Hindusthan College Of Arts And Science
Bachelor of Business Administration - BBA
2015 — 2018
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