Mateusz Lipinski

Global Product Owner - Marketing Technology @Dyson

City Of Bristol, GB

Global Product Ownership: Drive global roadmap and delivery for Salesforce Marketing Cloud (SFMC) and Selligent Message Studio, ensuring alignment with Dyson’s broader marketing and data objectives.• Project Leadership: Lead the mapping and integration of Dyson’s global data model between SFMC and Google Cloud Platform (GCP), managing dependencies and planning the switchover from legacy to new model.• Stakeholder Collaboration: Partner with senior stakeholders across regions, including Heads of Departments and senior management, to define product vision and roadmap, and ensure alignment with business priorities.• Backlog & Prioritisation: Own and prioritise global marketing technology backlog, running a Global Prioritisation Council to balance stakeholder needs, new feature development, and system enhancements. • Out of Stock Solution: Drive the development of out-of-stock solution across key technologies (Salesforce Service Cloud, SFMC), ensuring a seamless customer experience.• Cross-functional Alignment: Lead collaboration across various teams (Data, eCommerce, Privacy, IT, Customer, Social) to ensure cohesive product development and execution.• Technical Leadership: Provide ongoing technical support for SFMC development teams, collaborating closely with Business Analysts to ensure functional and technical requirements are met.• Business Change & UAT: Facilitate business change initiatives, support user acceptance testing (UAT), and drive continuous improvement in delivery processes.• User Stories & Guidance: Write detailed user stories and provide guidance to the Business Analyst team to ensure clarity and alignment in feature development.• NPD & Global Launches: Contribute to New Product Development (NPD) and global product launches, ensuring marketing tech integration aligns with product goals and timelines.

Heriot-Watt University

Master's degree

SGH Warsaw School of Economics

Master's degree

University of South-Eastern Norway

Master's degree

Budapest University of Technology and Economics

Master's degree

Wroclaw University of Science and Technology

Engineer's degree