Matthew Maez

About Matthew Maez

As an award-winning marketing and communications professional with over 18 years of experience, I build strategies that connect people, strengthen communities, and elevate organizational goals. My background spans higher education, municipal and state government, and the performing arts—each shaping my commitment to public service and storytelling that inspires action.I currently manage marketing and outreach projects at UNM Popejoy Hall, advancing New Mexico’s creative economy and expanding access to the performing arts. Previously, I directed communications for the New Mexico Environment Department, leading a high-performing team in delivering clear, data-informed campaigns that built public trust and transparency. I also served as Digital Engagement Manager for the City of Albuquerque, where I led initiatives that modernized digital platforms, improved accessibility, and earned national recognition for developing innovative customer service tools.Throughout my career, I’ve led diverse teams, managed complex projects, and developed marketing strategies that drive measurable results. I’m passionate about using creativity, data, and collaboration to tell stories that matter—and to make New Mexico a better place to live, work, and create.

Experience

1. Marketing Project Manager

   Popejoy Hall

   Mar 2025 — Present

   I oversee the daily operations of the Popejoy Hall Marketing Department, focusing on optimizing marketing processes, managing personnel, analyzing data, and contributing to the financial and operational success of the department.In this role, I:•Develop marketing programs, design marketing strategies, and implement campaigns that drive ticket sales, audience engagement, and community outreach.•Support and coordinate promotional and programmatic events such as community outreach activities and other public-facing initiatives to enhance Popejoy Hall’s visibility and reputation.•Manage project workflows for the marketing team serving as project manager, ensuring campaigns and deliverables are completed on time, within budget, and to the highest quality.•Oversee the production of all printed and digital marketing materials, including brochures, flyers, program guides, email campaigns, and media collateral. Collaborate on design layouts, prepare copy, and ensure adherence to Popejoy Hall’s brand standards.•Prepare reports, prepare presentations, interpret information, and make recommendations.•Establish and maintain a staffing structure to support the marketing efforts of Popejoy Hall. Provide direct oversight of marketing support staff, including performance evaluations, training, motivation, and participation in hiring or personnel actions.•Allocate work effectively, ensure the team has the necessary resources, and foster a collaborative, results-driven work environment.•Oversee data collection and analysis for marketing campaigns, utilizing tools such as customer relationship management (CRM) systems, analytics platforms, and project management software.•Track campaign performance, audience engagement, and ROI, providing actionable insights to senior leadership to inform strategic decision-making.

Education

• The University of New Mexico

  Bachelor of Business Administration (B.B.A.), Human Resources Management

  2002 — 2006

• The University of New Mexico

  Master of Business Administration - MBA