John Mataraza

EVP @Digitas UK

Boston, MA, US

I lead our agency-side brand management practice for Bank of America including overseeing multi-channel digital and broadcast media campaigns, creative oversight, sports marketing (MLB, NFL, NASCAR, Golf, Boston & Chicago Marathons), product marketing, sponsorship, and CSR efforts. Recent work includes the Boston Marathon 2024 national campaign (work shortlisted at Cannes 2024), Guide By Your Side “Erica”, Augusta National Women’s Amateur, and Better Money Habits “Champions”. I also lead our work for BofA\'s Employer Brand, helping to position Bank as an employer of choice to attract a steady stream of top talent through cultivation of a strong employee value proposition. I head-up large cross functional teams of teammates across analytics, media, technology, creative, strategy, and production. My team continually works to modernize every marketing touch point including marrying first and third party data sources for efficient media buying and most recently incorporating a heavy dose of AI into planning and execution. In addition to my work on BofA, I led our work on Dunkin’s loyalty & CRM program “DD Perks”. This data-first effort included offer strategy, web and app development, media, mobile payment, franchisee support, email, and strategic marketing road-mapping. I also supported DD’s international team including work with partners in the Middle East / Dubai.Additional brand work includes AT & T, IBM, Reebok, Deloitte, and Comcast.What I am most proud of are the teams I’ve help assemble and developed. I take a great deal of pride in my focus on developing careers, providing feedback, and mentoring the next generation of leaders. To that end, I also run the client management capability for the Boston | Detroit region at Digitas looking after talent acquisition & employee development. You can occasionally find me lecturing on modern marketing at area universities such as Northeastern, Boston University, and Boston College.

Harvard Business School

Taking Marketing Digital (Executive)

Boston College

Master of Business Administration (M.B.A.)

Villanova University

Bachelor’s Degree