Masumé Alikhan

About Masumé Alikhan

Internationally experienced and awarded client facing digital creative leader with 20+ years’ of experience and a track record of driving complex projects across geographies. Being experienced in both advertising and interactive design, and having worked in Atlanta, New York, Bombay and Melbourne, I offer a diversified, multicultural perspective and am an expert in effectively managing key client relationships. As a National Creative Director at a network agency, I head their Digital practice and work closely with my team to set a creative vision for designing Omni-channel user experiences while propagating the customer brand story. Conceptualizing is at the core of all my design and I am passionate about evangelizing and implementing best UX/UI practices. I lead, oversee and mentor teams, from envisioning to delivery, with a goal to provide a high-quality experience for my clients. I am also a huge proponent of putting efficient processes and systems in place with a hands on approach, I enjoy direct interaction with clients and thrive on the pressure of meeting deadlines, a skill I developed whilst working on pitches for new business. Prior to moving to the US, I was in the advertising field in Bombay and worked at Contract Advertising for several years. My education includes a degree in Visual Communications from Bombay University and an accelerated design program at The School of Visual Arts, New York. I am a US citizen and an Overseas Citizen of India and am fluent in English and Hindi. Specialties: Creative Direction, User Experience, Interactive, Advertising, Branding, Marketing, Digital, Storytelling.

Experience

1. National Creative Director

   Adk Rage

   Jun 2023 — Present · Mumbai, IN

Education

• Cathedral and John Connon School

  ICSE

  1982 — 1989

• School of Visual Arts

  Ongoing education, Advertising, graphic design, typography

  1997 — 1997

• Sophia Polytechnic, Mumbai, India

  Visual Communications, Graphic Design, Typography

  1990 — 1995