Alexandra Masterson
Associate, Media Planning | GroupM
- Role
- Associate, Media Planning at Neo Media World No Longer Active
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alexandra Masterson
Dynamic. Data Driven. Creative Decision Making. I recently graduated with a BSB degree in Marketing at the Kelley School of Business at Indiana University. Going forward, I plan to utilize my inherent strengths, leadership abilities, and skills I gained at Indiana University to continue to move towards my career in Marketing.
Experience
Associate, Media Planning
Neo Media World No Longer Active
Jun 2023 — Present · New York, NY, US
Neo is a global digital transformation agency with a performance attitude. We are an autonomous agile company within Mindshare, backed by the resources and scale of GroupM. PayPal Account Extracting and analyzing data to provide strategic, consumer-insights driven media recommendations, enhancing the client’s competitive edge Conducting in-depth segmentation and trend analysis, utilizing data-driven methods to deliver key insights to clients regarding PayPal’s audience composition, media consumption, and top competitors Sierra Account Developed communication plans, including maintaining accurate budget control and flow of media activity, monitoring buys/schedules, and proactively updating client contacts Executed weekly and monthly tasks, including Actualization, Billing, Pacing, Trafficking, monitoring Grand Openings, and validating the Dashboard and Store Markets to ensure streamlined processes Adapted to changing responsibilities that encompassed various segments, including Investment, Planning, and Search, fostering a comprehensive grasp of media dynamics Trained four new team members within three weeks, equipping them with the necessary daily workflow procedures and software knowledge for enhanced efficiency and a seamless role transition
Education
Indiana University - Kelley School of Business
Marketing
2019 — 2023
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