Florent Masson
Director Retail Marketing @adidas
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WORK HISTORY
Director Retail Marketing @adidas
Paris, FR
EDUCATION
University of Mannheim
Master in Management, Major in Marketing, Sales and Innovation
Sydney Grammar School
Exchange Program
EDHEC Business School
Grande Ecole - Master's degree, Business Management
Lycée Lavoisier
2 years of intensive undergraduate courses in Maths, Geopolitics, Phylosophy and languages
Ecole Alsacienne
Baccaulauréat (equivalent to the A-level) in science, Option Européenne
SKILLS
ABOUT FLORENT MASSON
Brand Marketing leader with extensive experience in the sports industry, built in an international environment with Global and Local responsibilities.I consider myself as a transformational leader, ambitious and caring individual and someone who loves challenging the status quo. I also have a genuine passion to coach and develop others and a strong belief in the power of collective intelligence. My track record demonstrates a strong flair for building brand equity and purchase intent leveraging insights & analytics to deliver top notch integrated marketing campaigns Proven capabilities in leading large scale projects, navigating through a complex organisational matrix and steering cross-functional and intercultural teams.
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