Sophie Masson

About Sophie Masson

Sophie is an innovative marketing leader who works at the intersection of storytelling and brand experience, delivering culturally relevant work that sparks emotional connections and drives results.For over 15 years, she’s been crafting love affairs between brands and people, guiding companies across the U.S. and Canada with creative roadmaps rooted in authenticity. In a world that values what’s real, Sophie helps brands build loyalty through engaging, human-centered experiences.Resourceful and action-oriented, she thrives in fast-paced environments, moving projects from concept to completion while juggling a wide range of responsibilities with clarity and creativity.Equal parts marketing conductor, entrepreneur, and experiential producer, Sophie connects the dots quickly, translates insights into impactful ideas, and brings order to complexity. Her leadership style is grounded in empathy and intention, creating space for collaboration, trust, and great work to thrive.A lateral thinker and creative force, she has built and led high-performing teams fueled by curiosity, flexibility, and action. Her entrepreneurial journey and production background have taught her the value of listening deeply, spending wisely, negotiating smartly, and, above all, building strong, happy teams.Her brand experience includes Nespresso, Sanofi, Qualcomm, Caesars Palace, Volkswagen, Smart Car, Suzuki, Warner Bros, TBS, NBC, WD-40, Burger Lounge, Gibson Guitar, St. Louis Children\'s Hospital, International Paper, Eddie Bauer, Breckenridge Whiskey, Alliant International University, ACME Smoked Fish, Cirque du Soleil, Wonderbra, and Red Bull.At her core, she’s on a mission to create moments that make us feel alive, joyful, present, and truly connected.Sophie is passionate about wellness, outdoor adventures, contemporary art, and emerging trends. She’s an avid cyclist, urban walker, reader, and skilled slushie-maker. A proud mother of two teens, two dogs, and two cats, she enjoys beach life, travel, gardening, and cooking beautiful meals—and believes deeply in the magic of kindness.

Experience

1. President

   Do Not Disturb

   Apr 2018 — Present · San Diego, CA, US

   Do Not Disturb is a full-service creative agency based in San Diego, CA. We create work people actively seek out, engage with, and never shut the door on.DND was built to deliver the strategic power of a global agency with the flexibility of a small, focused team. We help companies build transformational brand platforms and create breakthroughs in their categories.Clients come to DND because they recognize the role creativity plays in growing a brand and driving business success.Our clients view marketing as a meaningful investment. We believe it’s our job to find innovative ways to make every marketing dollar work harder by working smarter.

Education

• Université de Montréal

  Bachelor's degree in Marketing Communication

  1993 — 1996