Massimo Zefferino
Public Motivational Speaker @Zfactor
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WORK HISTORY
Public Motivational Speaker @Zfactor
US
Design is the biggest difference between good companies & remarkable ones. Applying design to business is about more than just about how something looks. Design has a place in all aspects of a company from a companies brand, to customer interactions, to HR and product development. The realization that everyone is a designer, yet few actually design has driven me to help people & organizations empower themselves to think, act and see the world through the eyes of a designer.Have been engaged to speak at Colleges, Organizations and Conferences on strategic design, thinking like a designer, entrepreneurship, digital design and thriving in a digital age.
EDUCATION
Sheridan College
PHD, Marketing + Design
KCI
Fine/Studio Arts, General
SKILLS
ABOUT MASSIMO ZEFFERINO
I am the proud owner of the creative design agency, zfactor. Along with a world class team of talented individuals, we work closely with technology start ups, scale ups, hardware and software companies bring together their brand, their messaging and marketing to be more human and look more global. Over the past 20 years, we have worked with hundreds of B2B technology companies and have learned how engineers think, how technology works, what investors look for and what consumers expect. Design is more than just an afterthought or a byproduct of engineering - it should be part of a companies entire journey. People often think design is just branding, pitch decks, but in actuality design should be integrated in all aspects of a company from UI, UX, development and strategy. Design led technology companies outperform their competitors because they focus on the end user first. We get tech, we love tech, but we speak human. Specialties- Helping technology companies speak more human & look more global- Creating compelling brand experiences, messaging & deliverables- Do what it takes to get the job done- Call bullshit when requiredEveryone is a designer, but few design.
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