Massi Behbahani

About Massi Behbahani

A product leader with more than 14 years of experience developing competitive solutions to enhance the customer experience and influence revenue growth. I have a proven track record leading large-scale product launches in complex environments using my expertise in UX and product best practices. In addition to my work in Agile process improvement and digital strategy, I possess a wealth of experience leading full product development lifecycles to include market research, design, planning, and ongoing iteration. I am a skilled data storyteller with a reputation for facilitating successful product launches that increase brand visibility and user engagement.Adept at cultivating relationships with stakeholders, teams, and prospective clients that facilitate long-term company growth. Digital strategist and product coach known for strengthening client product development processes and building product teams.EXPERTISE: Natural interpersonal skills that enable me to build constructive relationships with key stakeholders, teams, and clients. An ability to adapt quickly and reprioritize to align product requirements with business objectives. Familiarity with a variety of business and UX software including Slack, Miro, Trello, JIRA, Invision, and Marvel. Additional in-depth expertise in project management, business analysis, data analytics, and content strategy. Drive to deliver competitive results by working effectively with clients, implementing customer-based feedback, and working with integrity. Fluent in spoken and written French and Persian.TECHNICAL SKILLS:Slack | JIRA | Trello | Invision | Marvel | MiroCORE COMPETENCIES:Product Lifecycle Development | Data Analytics | Project Management | Strategic PlanningMarket Intelligence | Business Development | Team Leadership | Solution Architecture UX | Strategic Partnerships | Product Launches | Client Relations | Content Strategy

Experience

1. Director, Mobile Product

   Marriott International

   May 2023 — Present

Education

• William & Mary

  BA, Anthropology

Skills

• Digital Marketing
• Digital Media
• Analytics
• Marketing
• User Experience
• Content Strategy
• Product Development
• Agile Project Management
• Product Management
• Agile Methodologies
• Management
• Digital Strategy
• Social Media
• Mobile Applications
• Strategic Partnerships
• Authentication
• Content Management
• Social Media Integration
• Cms
• Creative Direction