Masoom Minawala

About Masoom Minawala

I am an entrepreneur, global influencer, and digital content creator. Over the 10+ years of my career, I have worked with 500+ brands across the globe in the fashion, beauty, and lifestyle industry. My clients include luxury fashion houses such as Louis Vuitton, Dior, and Bvlgari, as well as brands like Estée Lauder, Samsung, BMW, and Airbnb. I started my fashion journey as the founder and CEO of Style Fiesta, one of India’s first fashion e-commerce portals. Since then, I have been featured in leading publications such as Vogue, Cosmopolitan, and Social Samosa. I represented India at the Cannes Film Festival red carpet in 2019 and was a speaker at TEDxYouth@Wilrijk in Belgium. My work has put me on HSBC’s list of leading female entrepreneurs worldwide as well as CNN’s ‘20 under 40’ list and I’ve won the Cosmopolitan Luxury Fashion Influencer for two years. I am an equity partner and lead innovation & strategy at the e-commerce start-up \'The Cai Store\'. In an endeavour to represent Indian designers on the global stage, I collaborate with homegrown fashion brands to help them achieve business growth with my initiative #SupportIndianDesigners, which has over 300K posts and has generated conversations for small businesses in less than a year. To inspire women to tap into their entrepreneurial skills, I have now founded Empowher. The initiative helps inspire, guide, and uplift women who want to grow or kick start their journey in the competitive world of business. I work with my team around the clock to curate content on fashion, lifestyle, entrepreneurship and women empowerment. If you’d like to collaborate, please reach out at: m•••••@stylefiesta.com

Experience

1. Founder, Creator & Speaker

   Masoomminawala.Com

   Jan 2017 — Present

   I channel my love for fashion and digital media into helping brands connect with a global audience. As part of my work, I wear multiple hats: Content Creator: I have worked with 100+ brands on my Instagram and YouTube channels. With a following of over 1.2M on Instagram, I have achieved over 18 million impressions globally. But reaching the audience is only the beginning. My strength is creative strategy, and I ensure that I present a brand’s story in a unique, authentic way that brings value to both the user and the brand. Speaker: I have represented India at several global fashion events, including the Cannes Film Festival and fashion weeks across New York, London, Milan, and Paris. I shared my experience in the fashion industry at TEDxYouth@Wilrijk. Brand Ambassador: I have been the face of several luxury brands, including Louis Vuitton, Dior, Fendi, and Burberry.

Education

• H.R. College Of Commerce & Economics

  Bachelor’s of Commerce

  2007 — 2010

Skills

• Public Relations
• Business Strategy
• Advertising
• Lifestyle
• Magazines
• Fashion
• Runway
• Entrepreneurship
• Blogging
• E-Commerce
• Photography
• Fashion Writing
• Marketing
• Brand Management
• Marketing Strategy
• Social Media
• Styling
• Trend
• Social Media Marketing
• Marketing Communications