Masoom Desai
CRM & Digital Marketing Specialist | SEO, ASO, Performance Marketing | Driving Business Growth & Customer Acquisition | Google Ads & CRM Expert
- Role
- Digital Business Executive at L&T Finance
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Masoom Desai
Leading end-to-end digital optimization across SEO and ASO with full ownership from…
Experience
Digital Business Executive
Oct 2024 — Present · Kalina, IN
Led direct-to-consumer (D2C) digital marketing initiatives, focusing on customer acquisition and engagement growth.Designed and executed SEO strategies that boosted organic website traffic and improved keyword rankings significantly.Implemented ASO (App Store Optimization) techniques to enhance app discoverability, leading to higher app downloads and user engagement.Managed and optimized Google Ads campaigns, reducing cost-per-acquisition (CPA) while improving conversion rates and campaign ROI.Leveraged advanced analytics tools (Google Analytics, Adjust, Voiro) to track real-time campaign performance and guide strategic marketing decisions.Enhanced CRM journeys by segmenting audiences and personalizing communications, driving user retention and maximizing lifetime value (LTV).Collaborated cross-functionally with content, design, and product teams to ensure seamless execution of multi-channel campaigns.Key Achievements: Improved customer acquisition efficiency by 20% through combined SEO and paid campaign optimizations. Increased app engagement by optimizing onboarding flows and push notifications using CRM tools.
Education
IBS Mumbai
Master of Business Administration - MBA
2020 — 2022
K E S college of commerce
Bachelor of Commerce - BCom
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