Joshua M.

About Joshua M.

I help brands stop guessing, start connecting, and actually move people — emotionally and physically.With over two decades leading sales, marketing, data strategy, brand development, and customer experience across powerhouse brands (Diageo, Starbucks, SGWS), SaaS startups (Pumpjack Dataworks), and pro sports (Indy Eleven), I’ve built a career by blending creativity with outcomes, heart with hustle, and moments with measurable impact.From revitalizing whiskey brands with first-party data strategies that grew email databases by 12K+ and dropped CPC by 44%…To launching innovative, first of its kind loyalty platforms that turned soccer fans into club evangelists.To building data strategies for iconic sports entities like The Masters, Real Madrid, Inter Miami, and FC Dallas.I’ve consistently been the bridge between strategy and story — and the spark that moves both forward. Highlights:• Named Marketing Executive of the Year by the USL Championship 2021, Communications Team of the Year 2020• Created immersive brand experiences across events, trade, digital, and physical touchpoints• Recruited by SaaS, spirits, and sports companies alike to solve tough go-to-market and customer engagement problems• Led organizations through brand transformations, new launches, CRM onboarding, and even launched a mobile app for gameday engagement during a global pandemicMy superpowers? I can turn data into action, chaos into campaigns, and ideas into loyal followings. I build things that last — loyalty programs, nationally adopted onboarding programs, cross-functional teams, consumer experiences, and entire brand playbooks.I think differently to win or get your attention. I hosted the first-ever Grateful Dead themed professional soccer match, played a soccer match vs. Iron Maiden, I have hosted award shows, created trade shows from scratch, & mentored & educated 100s of employees in many different disciplines. I move organizations forward faster by investing its people capital.If it involves building something meaningful with great people, I’m in.I live to help brands design unforgettable experiences that are as intentional as they are measurable. I believe consumers cast a vote on YOUR brand with their time, money, or energy — and if we’re not earning those, we’re wasting everyone’s.Let’s do more than just \"reach people\". Let’s resonate.

Experience

1. Marketing Consultant

   Frissonomics

   Mar 2025 — Present · Carmel, IN, US

   Frissonomics is the intersection of the human experience with the economics of your business. We believe that the most impactful marketing campaigns, experiences, or businesses are those that spark genuine feelings and brands that look to create unforgettable experiences for their customers. Combining insights from behavioral economics with the palpable frisson of connection with your brand or experience; we craft brand, data, cx & marketing strategies that continue to inform one another and resonate deeply and drive measurable outcomes. Let\'s create moments that matter and campaigns that count.We build -worthy brands by creating purpose-driven strategies and unforgettable experiences that your consumers won’t stop talking about.

Education

• Ball State University

  Bachelor of Arts - BA, Telecommunications Management

• Indiana Wesleyan University

  Master of Business Administration - MBA, Business Administration and Management, General

Skills

• Event Management
• Key Account Management
• Project Planning
• Pricing
• Sales
• Negotiation
• Alcoholic Beverages
• Selling
• Key Account Development
• Account Management
• Marketing
• Retail
• Sales Operations
• Customer Service
• Training
• New Business Development
• Sales Presentations
• Merchandising
• Solution Selling
• Market Planning
• Sales Management
• Market Research
• Management
• Team Building
• Wine Tasting
• Advertising
• Wine
• Brand Management
• Marketing Strategy
• Beer
• Event Planning
• Forecasting
• Cold Calling
• Time Management
• Inventory Management
• Strategic Planning