Mason Sergent
Designing Loyalty & Engagement Systems that Compound Customer Lifetime Value
- Role
- Global Loyalty & Consumer Engagement Strategy Manager at HOKA
- Location
- Huntington Beach, CA, US
- LinkedIn followers
- 500 followers
About Mason Sergent
I’m a loyalty, retention and product leader focused on building scalable customer engagement ecosystems that drive long-term value.I specialize in designing and launching global programs that sit at the intersection of product, data, engineering, UX, and CRM. My work centers on turning complex systems — APIs, integrations, analytics, and customer touchpoints — into clear, intuitive experiences that customers actually want to engage with.I’ve led cross-functional teams through end-to-end loyalty transformations, from strategy and architecture through execution, measurement, and optimization. I care deeply about clarity, strong operating models, and making sure incentives, experiences, and business outcomes are aligned.Known for being highly collaborative and detail-oriented, I enjoy solving messy problems, building from first principles, and creating programs that scale across regions, platforms, and customer segments — while remaining human at the core.
Experience
Global Loyalty & Consumer Engagement Strategy Manager
Sep 2024 — Present · Huntington Beach, CA, US
Education
University of Wisconsin-Madison
Bachelor's degree, Community and Nonprofit Management
Aarhus University
International Studies
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