Margaret Mason Walker

About Margaret Mason Walker

I’m a results-driven marketing executive with 20+ years experience across the entertainment, apparel, and consumer packaged goods industries. I have a deep understanding of what it takes to build a brand from the ground up as well as expertise in leveraging existing equity. With leadership experience in strategic planning, marketing and sales for both established brands and start ups – I have a rare mix of competencies that have helped me launch new products, consistently drive profitable growth, and deliver incremental customer lifetime value throughout my career. I have an MBA from the Stanford Graduate School of Business, and an undergraduate degree in Marketing from the University of Notre Dame. Specialties- Developing brand strategy and brand value proposition - Go to market strategy and execution, new product launches, consumer marketing- New customer acquisition, promotional offer strategy and execution- Customer retention, lifecycle management and execution- Marketing technology, including personalization and automation- Driving engagement and repeat usage and purchase - Leveraging consumer insights and market research - Sales strategy, channel development, retail / agent training & on-going management- Sales forecasting, analysis and optimization- Advertising strategy, media planning, marketing plan development & execution- Managing multi-channel marketing campaigns across broadcast TV, radio, digital, PR, events, and non-traditional media- Leading high performance teams, cross-functional business partners, and external agencies- P&L management

Experience

1. Executive Vice President, Entertainment Marketing

   NBCUniversal

   Apr 2025 — Present

Education

• Stanford University Graduate School of Business

  Master of Business Administration (MBA), Business Administration and Management, General

• University of Notre Dame

  Bachelor of Business Administration (BBA), Marketing