Mason Kouhi

About Mason Kouhi

Proven commercial leader with demonstrated success in commercializing advanced materials, innovative processes, and interior/exterior automotive products, generating $250M+ in revenue while improving profit margins.• Expert in voice-of-customer analysis, business case development, and go-to-market strategies, including marketing, pricing strategy, and P&L ownership for new products and processes.• Accomplished global people leader, managing large, cross-functional engineering and sales teams, fostering collaboration, and driving innovation and operational excellence to achieve strategic growth objectives.• Extensive Tier-1 manufacturing experience across the full product lifecycle, from advanced development and costing through business development and sales.

Experience

1. Director - Sales

   CSP

   Jul 2025 — Present · Auburn Hills, MI, US

   Spearhead all commercial activities for material sales across 12 key North American accounts, including pricing strategy, contract negotiations, margin optimization, forecasting, and strategic customer relationship management.• Develop and implement go-to-market, sales, and marketing strategies for 50+ SMC and composite material grades to drive growth, increase profitability, and diversify CSP’s customer base beyond automotive into agriculture, building & construction, and E&E applications.• Build a market- and activity-based pricing architecture to commercialize SMC materials for external customers, replacing the traditional cost-plus approach.

Education

• Shiraz University

  Master of Science (M.Sc.), Material Science and Engineering

  2005 — 2008

• Western Michigan University - Haworth College of Business

  Master of Business Administration (MBA) - Finance

  2015 — 2018

• National University of Singapore

  Doctor of Philosophy - PhD, Materials Engineering

  2009 — 2013