Erik Mason

About Erik Mason

For over 25 years I’ve served in global communications and marketing leadership roles across a range of companies and industry types inclusive of iconic technology and consumer brands. I am energized and inspired by consistently achieving client success through building differentiated and emotive brand connections with target audiences, and enabled by the creation of immersive storylines and supporting content that bring corporate narratives to life. Inclusive of this is my experience building and guiding winning teams, while instilling brand stewardship by developing messaging platforms and communications strategies that drive organizations to leadership positions.I thrive on taking a holistic approach to writing creative, action-provoking, and integrated branded content experiences that is matched with my ability to achieve scale and efficiency by rigorously analyzing program data, while instilling a performance-excellence mindset. This includes developing and flawlessly executing integrated media and content strategies across traditional and digital and social channels, while implementing proven methodologies and processes that measurably support key priorities to enhance brand affinity for clients.

Experience

1. Founder & Principal

   Ryse Marketing & Communications

   Oct 2012 — Present · Boston, MA, US

   pronounced \"rise\") RYSE Marketing & Communications is a full-service agency that feels very different than any other. We’re more a playground where passionate creatives and experienced business professionals converge to develop and unleash your brand in ways that makes others marvel not what you do, but why you do it. We believe great marketing and communications should inspire by transcending value propositions, giving pause as to why someone would consider any other organization but yours to create unrivaled brand affinity. We believe there’s no greater purpose than showing people how to achieve their peak potential, and nurturing that success. If this sounds like how you already think, or would like to think about branding, strategic marketing and communications we should talk. The first round is on us.

Education

• University of Utah

  B.S., Mass Communications and Marketing

  1998

Skills

• Brand Development
• Press Releases
• Public Relations
• Lead Generation
• Market Research
• Copywriting
• Leadership
• Event Management
• Content Marketing
• Online Marketing
• Marketing Communications
• Corporate Communications
• Social Media Marketing
• Marketing
• Brand Management
• Marketing Strategy
• Social Media