Mason P.

Paid Media Manager @Home Instead UK

Warrington, GB

Paid Media / PPC Manager for Home Instead, the UK’s largest home care network (part of Honor). I manage paid media campaigns across Google, LinkedIn, Facebook & Instagram ad channels. My work focuses on targeting individuals seeking in-home care, recruiting care professionals and finding potential franchise owners interested in purchasing a Home Instead franchise office.A key part of the role is the centralisation of paid media across independently owned franchises. Standardising these efforts into a unified output helps to deliver more consistent and higher performing campaigns that optimise media spend, drive ROI, and support Home Instead’s continued expansion.

The Apprentice Academy

Advanced Level Apprenticeship & Level 3 QCF, Digital Marketing & Social Advertising

California State University - East Bay

Bachelor's degree, Marketing/Marketing Management, General

Bramhall High School

GCSE

Aquinas College (Stockport)

A-Levels, Media, Film & Sociology

University of Chester Business School

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