Mason Ford
Grassroots Marketing Professional | Track Athlete-Turned-Brand Builder | Founder, Cruel Tunes
- Role
- Founder at Cruel Tunes
- Location
- Baltimore, MD, US
- LinkedIn followers
- 500 followers
About Mason Ford
With a proven track record at Tommy John and as a founder, my focus is on leveraging events and strategic marketing to drive growth and brand awareness. At Tommy John, I\'ve honed my expertise in retail supervision and event coordination, ensuring exceptional customer experiences consistently align with our brand\'s innovative ethos.As an entrepreneur, I spearheaded influencer campaigns that surged revenue by 200%, demonstrating my leadership in strategic marketing. My startup\'s journey—from a successful Kickstarter to establishing a substantial influencer network—reflects my commitment to integrating music, comedy, and community to create a unique brand identity.
Experience
Founder
Jan 2021 — Present · Phoenix, AZ, US
Founded startup focusing on combining music, comedy, and community-Spearheaded and successfully executed impactful influencer campaigns, resulting in a significant increase in brand awareness and revenue-Hired, trained, and supervised a team of thirty influencers to support growth, create exposure, and increase revenue by 200%-Spearheaded Kickstarter campaign raising over in three weeks for initial production.Developed and managed a network of 100+ music influencers and over 1400+ record store owners-Scaled business to over in revenue with D2C sales and in wholesale business through integrated marketing-Urgently updated business and financial models based on sales analytics to translate them into actionable insights-Ran project management in every area of the business: Wholesale Sales, D2C Strategy, Brand -Marketing, Influencer Marketing, Partnership Programming, Social Media Strategy-Produced, directed, created, and published music-based content for social media and strategized across multiple platforms-Targeting large vendors, including Target, Barnes & Noble, and Urban Outfitters to identify ideal suppliers-Urgently updated business and financial models based on sales analytics to translate them into actionable insights.
Education
Augustana University (SD)
Bachelor of Arts - BA, Business
W. P. Carey School of Business – Arizona State University
Sports and Media Studies, Business (Sports and Media Studies)
2015 — 2018
Sandra Day O’Connor College of Law at Arizona State University
Master of Law, Sports Law and Business
2018 — 2020
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