Mason Elefant
Digital Marketing at the San Francisco 49ers | Blending Creativity and Data in Sports & Entertainment
- Role
- Digital Content Coordinator at San Francisco 49ers
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Mason Elefant
I am an NCAA DI Track & Field student-athlete at Cal Poly, San Luis Obispo majoring in…
Experience
Digital Content Coordinator
Mar 2025 — Present · Santa Clara, CA, US
I work on the Digital Marketing team at the San Francisco 49ers, managing multi-platform campaigns across email, push, app, and SMS while collaborating cross-functionally to support NFL and Levi’s® Stadium events through marketing strategy, content production, and branded digital experiences.• Campaign Management– Lead cross-department campaigns across email, SMS, mobile app, and push notifications for acquisition, awareness, commerce, and fan engagement purposes• Fan Engagement– Manage season-long digital activations such as in-app games to increase averageparticipation by 208% YOY• UI/UX Design– Strategically plan in-app content layout and user journeys, contribute to the 2025 app redesign aligned with refreshed brand guidelines, and design custom app experiences for key events like QB Brock Purdy’s contract extension and the Nike Rivalries jersey reveal• Live Event Marketing– Support digital marketing for 49ers NFL gamedays and external Levi’s® Stadium events, including Super Bowl 60, 2026 FIFA World Cup, and multiple world-class concerts• Copywriting & Content QA– Write campaign copy aligned with brand voice and tone, while QAing all cross-platform digital content, including articles, video, and photos, to ensure consistency and accuracy• Customer Segmentation– Build targeting parameters to serve relevant and personalized content to fans• Web Publishing– Assist with publishing and updating web pages to reflect timely, accurate content, including headlines, images, rosters, and promotional messaging• Creative Media Projects– Collaborate with the video production team on high-visibility content; featured as on-camera lead in the 2025 schedule release video, generating 1M+ Instagram views and earning positive coverage from major sports media outlets
Education
California Polytechnic State University-San Luis Obispo
Bachelor of Science, Business Administration | Marketing Management Concentration | Graphic Communication Minor
Saint Francis High School
High School Diploma
2015 — 2019
Loyola Marymount University
Global Sports and Entertainment Business Academy
2018 — 2018
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