Masud Karim
Senior Vice President, Media Investment
- Role
- Senior Vice President at Starcom
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Masud Karim
Proven problem solver with a history of driving innovation to the traditional approaches of media planning and buying. Often recruited as the first adopter of new platforms and capabilities for team/account enablement. Led the agency transition from silo, demo-based video investments to holistic audience-driven closed-loop offerings. Data-Driven Linear PioneerCTV/OTT SpecialistAddressable TV EnthusiastInvestment Groups Supported by Category:Telco: VerizonInsurance: Farmers InsuranceRetail: Kohl\'sAuto: ToyotaQSR: Inspire BrandsPharma: NovartisPro bono: Autism Speaks
Experience
Senior Vice President
Apr 2025 — Present · New York, NY, US
Education
Binghamton University School of Management
Accounting and Business/Management
2008 — 2013
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