Masilamani Murugan
AVP - Marketing | B2B | GTM | Inbound | ABM | AI in Marketing | Omnichannel
- Role
- AVP - Marketing at AnnexMed, Inc
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Masilamani Murugan
16+ years of digital marketing leadership across B2B (SaaS & IT) & B2C (Ecommerce & BFSI). Proven ability to develop winning digital marketing strategies, lead generation & sales enablement, and leverage customer insights to drive growth.My expertise lies in various aspects of digital marketing, including performance and product marketing through all digital channels, lead generation and nurturing, product positioning and messaging, retention strategies encompassing remarketing, and collaborating cross-functionally with Product and Business Development Teams to maximize conversions and ROI, while effectively positioning and marketing the brand.I possess a wealth of knowledge in digital marketing tools and CRM platforms, ensuring a comprehensive ecosystem that supports business growth.Moreover, I excel in people and stakeholder management, having successfully led and managed a team of 35+ experts, consistently driving impactful results.
Experience
AVP - Marketing
Jun 2025 — Present · Chennai, IN
Education
Loyola College
B.Sc, Plant Biology and Bio Tech
2006 — 2011
Pondicherry University
MBA, Human Resource Management
2009 — 2011
Skills
- Link Building
- Online Advertising
- Search Engine Marketing (Sem)
- Content Writing
- Google Webmaster Tools
- Google Analytics
- Web Marketing
- Social Media Optimization (Smo)
- Digital Marketing
- Html
- Search Engine Optimization (SEO)
- Wordpress
- Organic Search
- Online Marketing
- Sem
- SEO
- Smo
- Ppc
- Google Adwords
- Web Analytics
- Keyword Research
- Landing Page Optimization
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