Greg Masiakos
Advertising Professional
- Role
- Group Account Director at Cutwater
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Greg Masiakos
As a Marketing Communications Professional, I have won, retained and sold business to clients by accurately analyzing market trends, intuitively sensing emerging media potential, planning marketing campaigns, and assessing the impact of my work in the behavior of consumers. As my career has developed, I have become an ambitious leader who values being organized, self-reliant, flexible, articulate and capable of working under pressure. I take pride in overseeing projects from start to finish and I am results-driven, constantly aiming to increase efficiency and maximize creative impact. Business Growth: I’ve been able to increase agency revenue on a number of accounts by developing and delivering creative solutions that have helped brands achieve their goals. I learn client’s business, I look at the competitive space and I analyze places to win and I deliver scenarios in which creative and strategy can help optimize customer targeting and messaging. Culture and Data at the Heart of Solutions:I believe in embracing data, culture and current events to fuel the creative process. The industry is no longer as linear as it used to be. I believe that in order to win and to differentiate, its necessary to use a different set of tools to create solutions. As such, I’ve sold in creative models and won new business by using cultural triggers to effectively differentiate and target. Creative and Production-Minded:I’m experienced in running productions and managing teams that have delivered marketing and advertising campaigns across a wide-variety of media (inclusive of traditional and digital).Television, online video, digital display, rich media content, Instagram content (static and video), Facebook content (static and video), micro-sites, websites, loyalty programs, print, out of home, trade show pieces, and direct mail. Global and domestic experience.
Experience
Group Account Director
Mar 2024 — Present · NY, US
Education
Emerson College
Bachelors of Science, Marketing Communications
2004 — 2008
Portsmouth High School
Diploma
2000 — 2004
Skills
- Digital Marketing
- Email Marketing
- Social Networking
- Promotions
- Campaign
- Direct Mail
- Advertising
- Online Marketing
- Event Management
- Television
- Writing
- Marketing
- Marketing Strategy
- Media Relations
- Marketing Communications
- Social Media
- Account Management
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