Masha Goel
IMD MBA ’24 | Luxury Watch Industry Specialist
- Role
- Director at Luxury Time Limited
- Location
- New Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Masha Goel
Indian roots, Swiss education, and a global outlook.I hold an MBA from IMD Business School in Lausanne, Switzerland, and a BTech in Computer Science Engineering from Vellore Institute of Technology in Vellore, India.In my career, I have gained expertise in cross-functional roles, including business intelligence, sales, process development, marketing, retail training, and after-sales. I led initiatives that required close coordination with stakeholders in India, Switzerland and the Middle East, deep Indian consumer and watch industry insights and strong relationships with India’s Swiss watch retail network. I bring an entrepreneurial, performance-driven leadership style, with a customer-centric vision, strong analytical skills, and a proven track record of identifying business opportunities, driving both top and bottom-line growth.Key Achievements:• Generated ~CHF 250K in annual additional sales, contributing 4% to overall business revenue.• Achieved an 8.45% CAGR (2018–2023) by repositioning TAG Heuer through premiumization, closing 30+ POS, and increasing the Average Selling Price from CHF 1.5K to 2.8K.• Successfully developed a project adopted by TAG Heuer HQ for test markets in Germany and the USA.• Enhanced decision-making by increasing transparency across business functions, enabling insights into sales, after-sales, and inventory operations.
Experience
Director
Jul 2025 — Present
Education
Vellore Institute of Technology
Bachelor of Technology - BTech, Computer Science
2014 — 2018
Montfort Secondary School
High School, Computer Science
2012 — 2014
IMD
Master of Business Administration - MBA
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