Masad N. Baba

About Masad N. Baba

With more than 30 years of success in the restaurant industry, culinary experts Masad…

Experience

1. Co-managing Partner

   Elite Food Group

   Sep 2022 — Present · Houston, TX, US

   One of the key strengths of Elite Food Group is its ability to create unique and memorabledining experiences that cater specifically to office buildings and complexes. We offer a varietyof freshly made catering options that are perfect for office meetings and events, as well asquick and convenient take-out options for those on-the-go. Additionally, Elite Food Group haspartnered with several office buildings and complexes to provide exclusive discounts andpromotions for their tenants.For building owners, Elite Food Group brands add a lucrative draw for both new customers andpotential tenants. In addition, many property owners and management companies consider thelocation of Elite Food Group brands within their office buildings and complexes to be a valuableamenity for their existing tenants. Everyone loves fast, delicious, affordable food and beverageswithin walking distance and in an extremely competitive office real estate market, such anamenity helps attract and retain tenants and is often a deciding factor in the satisfaction oftheir occupancy. Elite Food Group brands are a profitable, reliable asset for any office buildingthat continue to pay dividends month after month after month.Elite Food Group consists of the following brands: Hightower Cafe, Hightower Coffee, and Murphy\'s Deli (acquired 2022). Franchise opportunities are available for all three brands. Elite Foods Group franchisees enjoy the benefit of having a diverse trio of brands to choose from to best satisfy the real estate opportunity being considered. Whether working with a high-rise office building, or an expansive complex, adding a Murphy’s Deli, Hightower Café, or Hightower Coffee Bar instantly elevates the space providing a valuable draw for the foodies, coffee lovers, and tenants working or living there.

Education

• University of Houston

  Accounting and Business/Management

  1986 — 1989

Skills

• Renovation
• Menu Development
• Customer Service
• Marketing
• Microsoft Excel
• Contract Negotiation
• New Business Development
• Management
• Team Building
• Retail
• Small Business
• Menu Engineering
• Funding
• Project Planning
• Budgets
• Construction
• Negotiation
• Sales
• Restaurants
• Franchising
• Leadership
• Strategic Planning
• Budget