Mary Wirtz Cooper
Marketing | Strategy | Insights | Innovation | Branding | Revenue Growth Driver | Advisor for CPG Brands & Non-Profit Social Services
- Role
- Founder & Principal at Cooper Consulting
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Mary Wirtz Cooper
With extensive CPG experience across client, supplier, and agency roles, I excel in working with C-level executives to build and launch new business initiatives to accelerate corporate growth. My success is rooted in establishing global and domestic partnerships through a highly consultative approach, exceptional client service, and actionable, insight-based recommendations to address strategic issues.I thrive in leading strategic engagements that tackle complex business challenges by leveraging data-driven insights to deliver actionable solutions for both established and emerging brands. My core strengths include: developing strategy and go-to-market plans, building and leading high-performance teams, developing new business, driving innovation, and growing profitable businesses. I am particularly skilled and passionate about marketing, consumer insights and leading brand restages to drive consumer sales.My key clients include industry giants such as PepsiCo, Kraft, Kellanova, AB InBev, Mondelez, Mars, Nestle, Diageo, Good Foods, Moet-Hennessy, Beam Suntory, Constellation Brands, Abbott, ConAgra, Unilever, Delhaize, Walgreens, Procter & Gamble, Walmart, McDonald\'s, and numerous emerging food and beverage brands.As a lifelong volunteer, I have served and collaborated with many non-profit organizations to create strategies, develop boards, lead teams, fundraise, and manage budgets. This blend of corporate and volunteer experience uniquely positions me to lead or advise non-profit organizations effectively.Email: m••••••••@gmail.com Website:
Experience
Founder & Principal
Nov 2020 — Present · Chicago, IL, US
Cooper Consulting leads strategic marketing initiatives for CPG and Retail clients. Projects include best in class innovation, consumer insights, shopper insights, packaging, channel development, ecommerce and digital planning. Primary consulting initiatives include designing, leading and executing best in class brand re-stages and innovation. The process includes multiple phases of design along with integrated consumer insights. Strategic marketing coaching is provided. Key clients: Kellanova, GEHA, Good Foods, Nielsen IQ, Country Kitchen pet brands, Oregon and Urban Ladle. Facilitation of agile dashboards and industry advisor for Currnt, on behalf of Procter & Gamble and Unilever.
Education
Saint Louis University
MBA, Marketing
Southern Illinois University, Carbondale
B.S. Communications and Journalism
Skills
- Strategy
- Strategic Marketing
- Competitive Analysis
- Positioning
- Market Analysis
- Mobile Marketing
- Advertising Research
- Digital Strategy
- Strategic Thinking
- Product Innovation
- Business Insights
- Nielsen
- Interactive Marketing
- Account Management
- Shopper Marketing
- Ethnography
- Online Research
- Multi-Channel Marketing
- Brand Architecture
- Leadership
- Loyalty Marketing
- Web Analytics
- Consumer Behavior
- Brand Equity
- Integrated Marketing
- Marketing
- Database Marketing
- Analytics
- Focus Groups
- Market Research
- Media Research
- Primary Research
- Qualitative Research
- Client Services
- Survey Design
- Consumer Behaviour
- Fmcg
- Consumer Products
- Brand Management
- Business Development
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