Maryum Zaidi
VP, People & Culture @Sadapay
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WORK HISTORY
VP, People & Culture @Sadapay
Vancouver, BC, CA
SadaPay is a regulated Electronic Money Institution and a subsidiary of Turkish fintech unicorn Papara Technologies. With a team of over 250 professionals across nine regions, SadaPay is transforming Pakistan’s financial services landscape by serving millions of users with a mission to simplify and modernize banking- Partnered with executive leadership to align people strategy with business objectives, driving engagement, equity, and a high-performance culture through strategic adoption of artificial intelligence- Leading a high-performing team of 10 across People & Culture, Payroll, Procurement, and Admin, while strengthening capabilities in employee relations, stakeholder management, and organizational effectiveness through a data-driven approach and informed decision-making- Led SadaPay’s DEI strategy, resulting in a 50%+ female workforce, exceeding industry benchmarks and embedding inclusive hiring practices- Spearheaded organizational restructuring aligned with post-acquisition strategy, significantly improving operational efficiency.
EDUCATION
Cornell University
HR Analytics - eCornell
Karachi Institute of Economics & Technology (KIET)
BBA, Human Resources Management and Services
Lahore University of Management Sciences
Strategy and Leadership
ABOUT MARYUM ZAIDI
I am passionate about helping organizations grow by putting people at the center of everything. From Ride-hailing and Food delivery to Fintech, I’ve built successful teams from the ground up across various industries and driven change through strategic HR leadership.I excel at transforming workplaces into thriving, supportive environments where people can grow and do their best work. Whether it’s through Business Partnering, Organizational Development, Talent Management, or Training & Coaching, I focus on fostering ‘People First’ cultures that are inclusive and empowering.In my current role, I lead People & Culture, as well as Recruitment, Payroll, Procurement, and Admin Operations, ensuring holistic organizational support and alignment.My goal is to help every organization I work with become a recognized \'Best Place to Work.\' Let’s connect and explore how we can make that happen together.
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