Mary Trigiani
Chief Strategy Officer and Director of External Relations, performing at the intersection of strategy, narrative, and transformation
- Role
- Chief Strategy Officer and Director of External Relations at Virginia Tech Foundation, Inc
- Location
- Roanoke, VA, US
- LinkedIn followers
- 500 followers
About Mary Trigiani
Clarity in the C-suite is eminently achievable, as long as strategy speaks, inspires, and delivers. During moments of growth, transformation, and even public scrutiny, strategy can pull people and companies together. With a background spanning world-class professional services firms, Silicon Valley startups, and stewardship enterprises, I live and perform by this philosophy. I do it by aligning strategy with narrative to build reliable, accountable trust through word and deed. Transformation happens on a foundation of trust - and strategic plans that articulate vision and specify endeavors enable talented teams to build strong foundations together. Strategic plans and narrative frameworks have marked the work I have done with CEOs, boards, and founders to prevail through major transitions. From market definition and repositioning, to crystalizing points of differentiation and identifying competitive advantage, to compelling attention through the stories of remarkable companies and people, I have helped organizations pivot into their next chapters. I help teammates make tough decisions faster by using planning processes to ensure that internal alignment and external perception are linked. This approach enables the fulfillment of a key objective - unlocking growth through focus, fact, and decisiveness. Most transitions carry high stakes today. Building and reinforcing a bridge between strategic planning and messages is critical to any transition. Using the strategic planning process, I help teammates define and express the meaning of their work, the purpose of their endeavors, and the values that unite them. Whatever the situation, I bring cohesion to strategic planning, clarity to voice, and coherence to communication. Excitement ahead: AI is transforming strategic plans - philosophically, structurally, tactically - so the contributions of strategists working with content engineers to capture predictive analytics, scenario modeling, and narrative are critical. AI is already helping to unearth non-obvious insights from market trends, stakeholder sentiment, and the playing field - and it presents great opportunity to build governance and ethics models that C-suite decision-makers can deploy without delay. I shall help to harness AI as a strategic element - not just a tech tool - to sharpen foresight and drive bold, future-embracing decisions.
Experience
Chief Strategy Officer and Director of External Relations
Jun 2023 — Present · Roanoke, VA, US
Education
Saint Mary's College, Notre Dame
Bachelor of arts
Skills
- Content Development
- Consulting
- Social Networking
- Brand Development
- Social Media
- Strategic Communications
- Analytics
- Marketing
- Public Speaking
- Content Marketing
- Panel Moderator
- Corporate Communications
- Strategy
- Books
- Customer Acquisition
- Strategic Partnerships
- Internal Communications
- Speech Writing
- Digital Strategy
- Creative Direction
- Management
- Messaging
- Integrated Marketing
- Content Strategy
- Start-Ups
- Executive Management
- Thought Leadership
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