Mary Sue Cummings
Sr. Manager, T-Mobile Brand direction and guidance
- Role
- Sr Manager, Brand at T-Mobile
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Mary Sue Cummings
I love the creative process and find great joy in being able to lead, orchestrate and collaborate on a range of projects: branding, design, packaging, promotions, product/merchandise, visual merchandising and advertising. I’ve been told it’s not just what I do, but how I do it. I have a calm, assertive approach to project management, even in the craziest environments. I make things happen from high profile branding and packaging initiatives to hundreds of signs on a grid. It’s not magic, although it may feel that way sometimes-> I build strong relationships with my clients and creative team to do great work that moves the business. I\'m a mediator in the partnership when needed to solve problems, bridge the gap. I understand both the creative and business points of view. Example: I managed through the complexity and politics of launching the new La Boulange food program at Starbucks-> I’m a strategic thinker that gets the big picture and solves problems creatively and practically, providing recommendations along the way. Example: I led new package design and labels for Starbucks food (salads, sandwiches, yogurt, snacks, treats)-> The integrity of the brand and end user experience is at the forefront of everything I do. Example: I led and collaborated with cross-functional partners on the new food case merchandising to elevate the food experience at Starbucks-> I\'m passionate about telling a cohesive story across an integrated marketing plan. Example: I consulted with Digital and Global partners on the Starbucks loyalty program to ensure a consistent brand expression. My positive attitude and willingness to learn new challenges makes me a true asset to have on any corporate or agency team.
Experience
Sr Manager, Brand
Mar 2022 — Present · Bellevue, WA, US
Manages key brand initiatives including logos, guidelines, photography, brand collaborations, and advertising projects.
Education
University of Washington
Bachelor of Arts (B.A.)
Skills
- Creative Strategy
- Leadership
- Marketing Communications
- Integrated Marketing
- Program Management
- Creative Direction
- Brand Development
- Strategy
- Mentoring
- Retail
- Project Management
- Advertising
- Marketing
- Account Management
- Creative Solutions
- Problem Solving
- Creative Briefs
- Management
- Brand Management
- Packaging
- Marketing Strategy
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