Mary Strength
Director of Marketing | DTC + Insurance | Customer Insights Driven | Brand + Growth
- Role
- Director, Marketing at AssuranceAmerica
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Mary Strength
Data-driven marketing executive with 15+ years of proven success driving sustained, profitable growth by building powerful brands, leading customer experience innovation, and scaling high-performing teams. Expert in translating complex consumer data and insights into clear, actionable plans that ensure customer experiences and advertising campaigns meet and exceed performance targets.Career Highlights- Collaborated with cross-functional teams to reimagine The General’s end-to-end customer journey across the sales website, app, and email, driving a 26% increase in average premium- Directed the insight-led evolution of The General’s brand strategy, positioning, visual identity, and campaign platform resulting in a 21% lift in new business volume, 34% lift in purchase consideration, and 86% awareness- Launched The General’s first influencer campaign by aligning brand positioning with trending social behaviors to deliver 935M impressions, 6x ROI, 2x Cannes Lions, and 2x Effie Awards.Specialities: Marketing Leadership, Voice of the Customer & Consumer Insights, Customer Experience, Brand Strategy, Advertising Execution, Brand Health Measurement, Media Strategy
Experience
Director, Marketing
Dec 2025 — Present · Atlanta, GA, US
Establishing the marketing function at a high-growth insurance company. Building strategy, operations, and team from the ground up while scaling the DTC channel and elevating brand standards to drive enterprise growth.
Education
Harvard Business School Online
Other; Certificate in Business Analytics
MiniMBA
Mini MBA, Marketing
Fairleigh Dickinson University
BFA, Graphic Design / Computer Graphics
2007
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