Mary Sienko

About Mary Sienko

Industries: Government, Education, Healthcare, Entertainment, Meetings, Conventions ENGAGING AUDIENCES & ELEVATING COMPANY PROFITS I’m a transformer who develops integrated marketing, communications, and brand strategies that grab target audiences and grow the bottom line. A proven performer who delivers on business goals. My strength lies in the ability to plan, direct, execute and measure results-driven marketing initiatives for high profile, closely scrutinized entities. I’ve been recognized with 16 national and regional marketing awards. LEADER / COLLABORATOR A big-picture marketing visionary with an eye on the details. Build strategic alliances with clients, partners and stakeholders. Deploy resources for maximum effect through enterprising forecasting and careful oversight. GAME CHANGER • Specialize in launching new products to capture significant market segments and in boosting revenue for established goods. • Reinvigorate brands by developing and executing a unified message and image strategy to elevate recognition. • Understand the voice of customer (VOC) and create resounding prose that influences a mass change in public behavior. • Research, track and analyze emerging markets, competition and voice of customer (VOC) to find key influencers and identify opportunities for innovation and growth. Specialties: B2B / B2C Integrated Marketing, Strategic Planning, Marketing Communications, Project Management, Brand Positioning, Public Relations, Crisis Communications Planning, Digital & Email Marketing, SEO, Web Strategy & Content, Writing, Sales Collateral Development, Product Launch, Brand Management, Budget & Forecasting, Vendor / Agency Management, Sponsorships, New Business Development, Promotional Partnerships, Meeting Planning, Conventions, Tradeshow, Entertainment Marketing, Process Improvement, Collaborative Relationships, Client & Member Relations StrengthsFinder: Learner, Achiever, Relator, Individualization, Futuristic

Experience

1. Communications Manager

   Hennepin County

   Mar 2015 — Present · Minneapolis, MN, US

   Selected to build internal communications for IT operations that drives county business to optimal outcomes. Standardize process and content for greater impact and measurable results. Performed county’s first communications audit and created strategic plan endorsed by leadership. Develop tailored, audience-specific messaging. Invigorate and re-establish a battered department reputation into a positive one. Close collaboration with leadership, communication colleagues and business groups. Coach and support technology leaders.

Education

• University of Minnesota

  BA