Mary S. Butler

About Mary S. Butler

I\'m good at,• Finding the right balance between centering citizen needs and satisfying stakeholders• Defining and delivering high-value products that build brands and exceed user expectations• Building digital teams and empowering them to create outstanding customer experiencesI\'m learning more about,• CivicTech and citizen needs, structured content, conversational interfaces, and generative AI.

Experience

1. Content Strategy Lead

   U.S. Digital Response

   Jan 2024 — Present

   Content strategy lead on USDR projects assisting state and local governments looking to provide better experiences for citizens.2024: Large local government offering numerous services and resources for recent immigrants needed a better way to connect non-English speakers with agencies and other providers. • Problem: Site prioritized to serve internal stakeholders, not constituents; service locator navigation mirrored the local government org chart; heavy reliance on institutional language and jargon; destination links went to top-level pages and required hunting and pecking to find eligibility guidelines and applications. • Solution: Conducted user research to assess audience pain points and greatest needs; created a user-centric needs taxonomy, changed labels to terms users commonly searched for, used plain language titles and descriptions, created CTAs that mirrored user needs; and deeplinked to actionable pages.2025: Currently working on content design for Election Administration Platform used by 13 state/local governments.

Education

• Trinity College Dublin

  Summer program; graduate studies, History

• Northern Illinois University

  Bachelor of Arts (B.A.), Journalism

Skills

• Sem
• Publishing
• User-Centered Design
• Content Architecture
• Web Analytics
• Web Content Management
• Online Publishing
• Integrated Marketing
• Creative Strategy
• Content Marketing
• Agile Methodologies
• Interaction Design
• Social Media
• Google Analytics
• Analytics
• Editorial
• Omniture
• Editorial Product Management
• Content Migration
• Digital Media
• User Experience Design
• Content Development
• Cms
• SEO
• Online Advertising
• User Generated Content
• Automotive
• Social Media Marketing
• Digital Strategy
• Experience Design
• User Experience
• Content Strategy
• Customer Experience
• Start-Ups
• Digital Product Development
• Creative Direction
• Digital Automotive
• Agile
• Content Modeling
• Content Management