Mary Parker
Portfolio Marketing & Communications Associate @Valsoft Corporation
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WORK HISTORY
Portfolio Marketing & Communications Associate @Valsoft Corporation
In my role, I contribute to a wide range of Marketing and Communications (Marcom) Initiatives that drive brand growth and customer engagement. Key areas of focus for our team include:• Developing integrated communication strategies and ensuring consistent messaging across platforms.• Creating high-quality content (white papers, case studies, testimonials) to build trust and generate leads.• Assisting with go-to-market strategies and identifying key growth opportunities.• Managing social media presence to increase engagement, loyalty, and brand awareness.• Supporting media relations and PR efforts to amplify brand visibility.• Conducting market research to guide strategic decisions.• Optimizing SEO and PPC efforts for improved ROI.• Assisting with Salesforce and Pardot integration to streamline marketing efforts and track customer journeys.• Providing on-demand marketing support for ad-hoc challenges.• Collaborating on website design and updates.
EDUCATION
University of Montevallo
Master's degree, Business Administration
University of Montevallo
Bachelor of Business Administration (B.B.A.), Business Administration and Management, French minor
ABOUT MARY PARKER
Portfolio Marketing & Communications Associate at Valsoft Corporation, proudly supporting brands within the Fluent group, including Kivuto Solutions, OnTheHub, Thatcher, DemandBridge, JBL & Trendex. Previously with over six years of experience in the SaaS space for the heavy building materials industry, I\'ve supported the growth and innovation of industry leaders Command Alkon Inc. and Sysdyne Technologies. Throughout my career, I’ve built a proven track record of: • Establishing and maintaining long-standing relationships and partnerships across diverse organizations. • Navigating complex business environments to create impactful solutions that resonate with and delight customers. • Educating customers on software solutions through a diverse range of responsibilities, including account management, project coordination, and strategic marketing communications, fostering strong customer relationships and ensuring alignment with their business goals. I’m passionate about bridging the gap between technology and its users, helping businesses unlock the full potential of their software solutions through strategic marketing, communications, and a genuine commitment to supporting both companies and end-users in every role I take on.
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